No, we are not talking about nanotechnology, but nanotech press releases.
Qinetiq Nanomaterials have now branded all their products as Tesima. The line-up includes Tesimorph, Tesima, Tesimet, Tesimide, all of which cause less trouble for press offices than the spelling of Qinetiq itself.
Rather than trumpeting vacuous claims about how wonderful the product is, this press release actually provides some useful information, such as The term nanotechnology was first used in 1974 by Professor Norio Taniguchi to define ultra¬precision machining, thus avoiding a smack on the wrist for claiming that the thickness of a human hair is 100,000 nanometres.