The Psychology of Technology Adoption Bias: How Cognitive Biases Shape Perceptions of HGV Electrification
Technology Adoption Bias: Why HGV Debates Get Stuck Technology Adoption Bias: Why HGV Debates Get Stuck Updated 12 Oct 2025
Hydrogen HGVs vs Electric Trucks — Who Really Wins the Long Haul?
Hydrogen trucks aren’t dead weight. For long-haul freight, they may still beat batteries on refuelling speed, payload and uptime. Here’s why the story’s not over yet.
Hydrogen HGVs vs Electric Trucks — Who Really Wins the Long Haul? Read Post »
The New Age of Space Exploration: Beyond Government Initiatives
As a very small boy watching the Apollo moon landings, I was certain that at some point I would set
The New Age of Space Exploration: Beyond Government Initiatives Read Post »
𝗛𝘆𝗱𝗿𝗼𝗴𝗲𝗻’𝘀 𝗙𝘂𝘁𝘂𝗿𝗲 𝗶𝘀 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹, 𝗡𝗼𝘁 𝗣𝗮𝘀𝘀𝗲𝗻𝗴𝗲𝗿—𝗪𝗵𝘆 𝘁𝗵𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝘀 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗖𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗨𝗽
When I founded Element 2 five years ago, it was already clear that hydrogen’s real market lay in commercial vehicles—trucks,
𝗛𝘆𝗱𝗿𝗼𝗴𝗲𝗻’𝘀 𝗙𝘂𝘁𝘂𝗿𝗲 𝗶𝘀 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹, 𝗡𝗼𝘁 𝗣𝗮𝘀𝘀𝗲𝗻𝗴𝗲𝗿—𝗪𝗵𝘆 𝘁𝗵𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝘀 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗖𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗨𝗽 Read Post »
The Critical Relationship Between Green Hydrogen and Sustainable Aviation Fuel: Economic Analysis 2025-2040
How green hydrogen pricing drives SAF economics — from PtL energy intensity and HEFA efficiency to UK/EU mandates, electrolyzer scale, and the cost outlook to 2040. A full analysis of hydrogen’s role in sustainable aviation fuel production and policy frameworks shaping the market.
The Kebab Debate: Balancing Humor and Climate Action
This week, the UK’s Climate Change Committee (CCC) made headlines for an unusual recommendation—cutting weekly doner kebab consumption from eight
The Kebab Debate: Balancing Humor and Climate Action Read Post »
𝗛𝗦𝟮’𝘀 𝗙𝗮𝗶𝗹𝘂𝗿𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗖𝗵𝗮𝗻𝗴𝗲 𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲’𝘀 𝗙𝗮𝗻𝘁𝗮𝘀𝗶𝗲𝘀: 𝗔 𝗖𝗮𝘀𝗲 𝗳𝗼𝗿 𝗙𝗿𝗲𝗲-𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀
HS2 Failure and the Climate Change Committee: Why the UK Needs Free-Market Solutions for Net Zero The HS2 failure and
𝗛𝘆𝗱𝗿𝗼𝗴𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗙𝗼𝗿𝗲𝗰𝗼𝘂𝗿𝘁 – 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗙𝗼𝗿𝗲𝗰𝗼𝘂𝗿𝘁 𝗧𝗿𝗮𝗱𝗲𝗿 𝗦𝘂𝗺𝗺𝗶𝘁
Yesterday, I had the opportunity to spend an insightful day at the Forecourt Trader Summit at The Belfry—always a great
𝗛𝘆𝗱𝗿𝗼𝗴𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗙𝗼𝗿𝗲𝗰𝗼𝘂𝗿𝘁 – 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗙𝗼𝗿𝗲𝗰𝗼𝘂𝗿𝘁 𝗧𝗿𝗮𝗱𝗲𝗿 𝗦𝘂𝗺𝗺𝗶𝘁 Read Post »
𝗞𝗶𝗻𝗴 𝗖𝗵𝗮𝗿𝗹𝗲𝘀 𝗩𝗶𝘀𝗶𝘁𝘀 𝗝𝗖𝗕 – 𝗔𝗻𝗱 𝗦𝗽𝗮𝗿𝗸𝘀 𝗮𝗻 𝗨𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗗𝗲𝗯𝗮𝘁𝗲 𝗼𝗻 𝗛𝘆𝗱𝗿𝗼𝗴𝗲𝗻
Great to see King Charles III visiting JCB’s headquarters to celebrate their 80th anniversary. Among the highlights was a demonstration of just
𝗞𝗶𝗻𝗴 𝗖𝗵𝗮𝗿𝗹𝗲𝘀 𝗩𝗶𝘀𝗶𝘁𝘀 𝗝𝗖𝗕 – 𝗔𝗻𝗱 𝗦𝗽𝗮𝗿𝗸𝘀 𝗮𝗻 𝗨𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗗𝗲𝗯𝗮𝘁𝗲 𝗼𝗻 𝗛𝘆𝗱𝗿𝗼𝗴𝗲𝗻 Read Post »
𝗛𝘆𝗱𝗿𝗼𝗴𝗲𝗻 𝗣𝗹𝗮𝗻𝗲𝘀: 𝗔 𝗗𝗿𝗲𝗮𝗺 𝗗𝗲𝗳𝗲𝗿𝗿𝗲𝗱—𝗪𝗵𝘆 𝗜’𝘃𝗲 𝗟𝗼𝗻𝗴 𝗕𝗲𝗲𝗻 𝗦𝗸𝗲𝗽𝘁𝗶𝗰𝗮𝗹 𝗔𝗯𝗼𝘂𝘁 𝗛𝘆𝗱𝗿𝗼𝗴𝗲𝗻 𝗶𝗻 𝗔𝘃𝗶𝗮𝘁𝗶𝗼𝗻
Recent developments in the aviation industry have confirmed what I have long suspected: hydrogen’s role in decarbonizing aviation is far