The Psychology of Technology Adoption Bias: How Cognitive Biases Shape Perceptions of HGV Electrification
Technology Adoption Bias: Why HGV Debates Get Stuck Technology Adoption Bias: Why HGV Debates Get Stuck Updated 12 Oct 2025
Hydrogen HGVs vs Electric Trucks — Who Really Wins the Long Haul?
Hydrogen trucks aren’t dead weight. For long-haul freight, they may still beat batteries on refuelling speed, payload and uptime. Here’s why the story’s not over yet.
Hydrogen HGVs vs Electric Trucks — Who Really Wins the Long Haul? Read Post »
𝗛𝘆𝗱𝗿𝗼𝗴𝗲𝗻’𝘀 𝗙𝘂𝘁𝘂𝗿𝗲 𝗶𝘀 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹, 𝗡𝗼𝘁 𝗣𝗮𝘀𝘀𝗲𝗻𝗴𝗲𝗿—𝗪𝗵𝘆 𝘁𝗵𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝘀 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗖𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗨𝗽
When I founded Element 2 five years ago, it was already clear that hydrogen’s real market lay in commercial vehicles—trucks,
𝗛𝘆𝗱𝗿𝗼𝗴𝗲𝗻’𝘀 𝗙𝘂𝘁𝘂𝗿𝗲 𝗶𝘀 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹, 𝗡𝗼𝘁 𝗣𝗮𝘀𝘀𝗲𝗻𝗴𝗲𝗿—𝗪𝗵𝘆 𝘁𝗵𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝘀 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗖𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗨𝗽 Read Post »
𝗛𝘆𝗱𝗿𝗼𝗴𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗙𝗼𝗿𝗲𝗰𝗼𝘂𝗿𝘁 – 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗙𝗼𝗿𝗲𝗰𝗼𝘂𝗿𝘁 𝗧𝗿𝗮𝗱𝗲𝗿 𝗦𝘂𝗺𝗺𝗶𝘁
Yesterday, I had the opportunity to spend an insightful day at the Forecourt Trader Summit at The Belfry—always a great
𝗛𝘆𝗱𝗿𝗼𝗴𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗙𝗼𝗿𝗲𝗰𝗼𝘂𝗿𝘁 – 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗙𝗼𝗿𝗲𝗰𝗼𝘂𝗿𝘁 𝗧𝗿𝗮𝗱𝗲𝗿 𝗦𝘂𝗺𝗺𝗶𝘁 Read Post »
Hydrogen Progress: The Netherlands vs UK – A Tale of Two Strategies
Field Notes · Hydrogen Mobility Hydrogen Progress: The Netherlands vs UK – A Tale of Two Strategies By Tim Harper
Hydrogen Progress: The Netherlands vs UK – A Tale of Two Strategies Read Post »